Website call tracking

By connecting website call conversions to online user journeys, Infinity lets you pinpoint the keywords your callers are searching for. With this intel, you can optimise your webpages to make sure they rank highly for the terms that bring the best quality leads to your site.

As well as plugging your attribution gaps so you can drive more traffic to your website, call tracking will help you make sure more of your visitors convert.

Website call tracking maps the end-to-end customer journey for you. Pinpointing your highest converting landing pages, it’ll allow you to get smarter about how you funnel traffic around your site.

Missed call reports will also highlight your peak contact hours. By arming your sales team with this insight they can make sure there’s always someone on hand to convert the leads you send their way.

If you’re super keen to mop up every opportunity that comes your way, you can add Conversation Analytics into the mix. By monitoring 100% of your calls automatically and summarising all the rich insight that gets offered up by callers, you’ll deepen your understanding of customers and be able to tweak campaigns and messaging to improve engagement and conversions.

With call tracking, you can turn your website into your number one lead generation tool.

Call conversions are far more valuable than clicks. Why? Forrester have shown that phone calls convert 10-15x more revenue than web leads. So, who wouldn’t want to drive more of them?!

Using call tracking to measure PPC call conversions will help you see which keywords you should be bidding on to pull more highly engaged buyers into your pipeline. By using call conversion data to drive optimisation decisions you can start driving impressive results like Stoneacre, who were able to boost PPC sales calls by a whopping 300%.

The best part? You can achieve these results without having to lift a finger thanks to our out-of-the-box integration with Google Ads.

Deepening customer understanding will help you remove friction from their purchases journeys – both online and off.

Knowing which topics are hot, which language customers use, and which products attract the most interest will help you make sure your digital content is on point. From talking the language of the customer and making critical content easy to find, to refining content placement you can nail your digital UX.

The intel website call tracking helps you uncover can also be used to optimise offline legs of the customer journey too. As Sylvia from Elements Behavioural Health puts it:

“Infinity enables our operators to immediately understand the needs of the caller, so they can focus all their time on providing the best service”

By serving up a detailed user journey and sharing the pages and products a caller has viewed with agents, you can make sure your team are providing a top notch call experience. The kind that delights customers and encourages conversions.

If you’re not tracking all your conversions (both online and off), you’re not reporting your true ROI.

This means the data you’re using to make optimisation decisions isn’t as robust as it needs to be. And it also means you’re missing out on a ton of credit for your lead gen efforts!

Website call tracking allows you to see how many leads make it into your pipeline by picking up the phone after they visit your website. Better still, with tools like Smart Match you can evidence the value of those leads.

You’ll be able to show how much value your campaign work has created, and get a much larger and accurate data set that will tighten up your decision making.